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Advertise on the West Wind Weblog

If you would like to advertise on the weblog.west-wind.com Web site we offer several ad formats you can use to reach your audience. This article describes available advertising formats, pricing, submission instructions and a discussion on the types of ads we accept on this site.

Ad Formats and Pricing

Ad Format Description Pricing
Sponsor Banner Brown bar underneath the title showing a small strip of text. Banner is embedded text which can include a small line level product or company icon.

Available in shared and exclusive modes.

Shared mode runs other ads on the site. Exclusive mode runs only the banner and advertises as ad-free experience sponsored by Your Company/Product with no other ads run on site.
Shared
$300

Exclusive
$500
Inline Display Ad In-article ads are displayed in the content of most weblog posts. Uses a plain png or animated gif or apng image you provide, and should be sized between 1000x200 to 1440x200.

You provide us with the image plus a target URL that will be accessed when clicked as a simple image link. We can optionally host your image on our server to minimize ad blocking.

Inline ads can be run exclusive or in shared mode.

Exclusive rotates only your ad for inline ads. Shared mode rotates randomly between your ad and one other advertiser for inline ads.
Shared
$300

Exclusive
$500
Run all Ads Combines Sponsor Banner and Inline Ads. Lets you use two separate inline ads with the second ad used on longer posts and articles. $900
Server Hosted Images If you want us to host your ad image(s) we can serve your images from this site to further improve SEO link validation and minimizing ad blocking. $50

Prices listed are for monthly rates. Discounts for 6 and 12 month runs are available.

All ads and sponsor banners are embedded as 'direct' links from the banner to your site, optionally with images hosted on our site to minimize ad blocker exclusions. Images are server rendered and present at initial page load. They provide maximum SEO for back links, as well as minimizing ad blocking due to direct links to image and link without intermediary. Images can optionally be hosted on our server for

Ad Formats

There are two different 'ad' formats available with different specifications:

The Sponsor Banner is a thin banner that runs immediately under the blog title. It is displayed on every page of the Weblog.

What you need to provide

The sponsor banner should be a single line of text for your product or company advertisement as well as an optional longer paragraph that is displayed as a tooltip popover when hovering over the banner. On smaller screens this line may break into two lines. You can optionally (but recommended) provide a square sized icon that can prefix your text icon should be 48 pixels square and will be sized down to approximately 20px. You need to also provide a valid target URL to which we should link when you click on the banner.

Requirements Summary

  • Single Line of Text
  • Tooltip popup text can be longer and provide more info
  • 48 pixel square PNG image with transparency (if not square)
  • A URL to link to on your site

Because ads are directly linked, we do not track or provide ad performance information. If you need to track ads you can provide your own images and response links and capture log information on the image source and target urls.

We can optionally provide tracking, but it will lessen the effectiveness of ads as they will no longer provide direct back links to your site.

Inline Image Display Ad Banners

Inline Ad banners are displayed as plain images inline of Weblog posts. Ads need to be provided for display at exactly 1000x225px height at full site width or multiple's thereof (ie. 2000x450px).

Here's the same ad on Mobile:

Sample display ad image size is 2000x450px.

The banner is centered in the content with up to two ads per post displayed depending on length of the post. In shared mode ads are rotated between two advertisers. In exclusive mode you can provide two separate banner images that are rotated and can potentially be both displayed in the same post.

Requirements Summary

  • 1000x225 PNG/GIF/APNG image (or double resolution)
  • Provide either an image link on your server, or provide the image for us to host
  • A URL to link to on your site

Ad Content Guidelines

This site is a software development site so preferably we would like to see advertising content that is of interest to software developers, dev-ops professionals and general computer users.

We don't allow the following content for ads:

  • Pornographic sites/services
  • Alcohol, drugs, tobacco or Cannabis
  • Pharmaceutical
  • Gossip, Entertainment
  • Domain parking, and link or ad farm sites
  • Any sales schemes

We are looking for the following content for ads:

  • .NET related tools, components, services
  • General Software development tools and services
  • Computer Hardware
  • Electronics, Office Optimization

Ad Links provided must be relevant to the ad image or message being displayed.

Subject to Approval

Regardless of these restrictions, all ads are subject to approval and we reserve the right to reject any ad if it doesn't fit with the content provided on this Web site.

Placing an Ad Order

Ads run month to month, and run from the first of the month until the last of the month. Ad runs are payable prior to start of ad inclusion. Payments can be made by credit card or PayPal, through our online store. Half months are available on to run from the 15th to the end of the month pending availability. Please check with us for availability.

If you would like to place an order please contact adsales@west-wind.com along with your dates for running the ad, along with any of the materials required for the ad or sponsor ship you want to run ads for.

  • Contact us to place an Ad Order @ adsales@west-wind.com